Google’s standards could be described in terms of white and black. Much like in the classic Traditional western movies using the dark hats symbolizing unhealthy guys and the whitened hats symbolizing the great guys, Google additionally uses this cap symbolism to outline what’s acceptable in Search engine optimization practices and just what isn’t. Whitened Hat Search engine optimization is actually quality content aimed at visitors. It’s also known as ” ethical Search engine optimization ” as it offers info and value for the readers while also such as the key phrase terms in the happy to help drive within traffic. Originality as well as quality are the key points of White Cap SEO.