Penalty Recovery & Compliance
A manual or algorithmic penalty can devastate your rankings and traffic. I conduct thorough audits to pinpoint the root cause—whether it’s unnatural backlinks, thin or duplicate content, or technical missteps—and build a recovery plan aligned with Google’s guidelines.
Includes: penalty diagnosis and recovery roadmap, backlink analysis and disavowal, content cleanup and enhancement, and implementation of best practices to prevent future penalties.
Technical SEO & Migrations
Search engines need to crawl and index your site efficiently. I perform deep technical audits to optimize your architecture, page speed, Core Web Vitals and structured data. If you’re moving to a new domain, platform or architecture, I handle the migration end‑to‑end to preserve (and often increase) existing search equity.
Includes: site architecture improvements, Core Web Vitals optimization, schema markup and structured data, XML sitemaps and robots.txt, redirect mapping and risk‑mitigation strategies for domain or CMS migrations.
Content Strategy & AI/LLM Optimisation
Great content attracts visitors and earns trust from both search engines and large language models. I use data‑driven keyword research, topic clustering and intent mapping to build content plans. Then I optimize your pages’ structure and metadata and apply AI and LLM optimisation techniques so your content is understood and surfaced by generative engines.
Includes: content audits and gap analysis, keyword and topic research, on‑page optimisation (title tags, meta descriptions, headings and schema), editorial calendars, AI/LLM optimisation strategies and AI‑driven content analysis.
International & Multilingual SEO
Expanding into new markets requires more than translation. I develop localized SEO strategies that align your site structure, content and link building with regional search behaviour. Together we ensure your site is presented correctly in each language and culture.
Includes: market and language research, advice on domain/subfolder structure and URL strategy, localization of metadata, copy and UX, hreflang implementation, and region‑specific link‑building.